Cookies

Quick Summary

Cookies are tiny files that websites store on your device to remember things like whether you're logged in or what's in your basket. Nothing scary, just helpful bits of memory. We use three types: Essential cookies (the ones that make Basket actually work — you can't turn these off), Analytics cookies (help us understand what features people use so we can make improvements), and Marketing cookies (for personalised ads, which you can totally say no to).

Good news from UK law: since the Data (Use and Access) Act 2025 came into effect, we don't need your permission for analytics cookies anymore because they're not used for marketing — just making the service better for everyone. But we'll always ask before using marketing cookies. When you first visit our website, you'll see a cookie banner with "Accept All" and "Reject All" buttons that are equally easy to — we're not trying to trick you into anything.

If you block marketing cookies, no worries — Basket works exactly the same, you just won't see personalised ads. Block essential cookies will break things (you can't log in, can't save products, etc.). You can change your mind anytime through your browser settings or our cookie banner. The full details are below if you want the complete picture.

1. Introduction

This Cookie Policy explains how Intent Technologies Ltd ("Basket", "we", "us") uses cookies and similar technologies when you use our website (www.trybasket.com), mobile applications, browser extensions, and platform services (collectively, the "Service").

This Policy should be read together with our Privacy Policy, Terms of Service, and Generative AI Prohibited Use Policy.

2. Legal Framework and Your Rights

2.1 Applicable Laws

This Cookie Policy complies with:

• The Data (Use and Access) Act 2025 (DUAA) - Royal Assent: 19 June 2025
• UK General Data Protection Regulation (UK GDPR)
• Data Protection Act 2018
• Privacy and Electronic Communications Regulations 2003 (PECR)

2.2 Key Changes Under DUAA 2025

The Data (Use and Access) Act 2025 has modernised cookie consent requirements:

• Essential cookies: No consent required for service delivery
• Analytics cookies: Can be used under legitimate interests without consent (non-marketing)
• Marketing cookies: Still require explicit consent
• Enhanced user control: Clearer rights to manage preferences

2.3 Your Cookie Rights

You have the right to:

• Choose which non-essential cookies to accept
• Withdraw consent for marketing cookies at any time
• Access information about cookies we use
• Delete cookies through your browser settings
• Complain to the ICO if you have concerns

3. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites remember information about your visit, such as your preferences and login status.

Types of cookies by duration:

• Session cookies: Deleted when you close your browser
• Persistent cookies: Remain until their expiry date or manual deletion

Types of cookies by origin:

• First-party cookies: Set by Basket directly
• Third-party cookies: Set by our service providers

4. Cookie Categories and Legal Basis

We use cookies in three main categories, each with different legal requirements:

4.1 Essential Cookies (No Consent Required)

Legal Basis: Necessary for service delivery
Can you refuse?: No - required for basic functionality

These cookies are strictly necessary to provide services you've requested:

• Authentication: Keep you logged in securely
• Security: Prevent fraud and protect your account
• Baskets: Remember saved products and preferences
• Cashback tracking: Essential for rewards you've requested
• Load balancing: Ensure website reliability
• Accessibility: Remember your accessibility settings

4.2 Analytics Cookies (Legitimate Interest - No Consent Required)

Legal Basis: Legitimate interests under DUAA 2025
Can you refuse?: Yes - via browser settings or opt-out below

We use analytics to improve our Service for all users:

• Performance monitoring: Identify and fix technical issues
• Usage patterns: Understand how features are used
• Error tracking: Improve reliability
• A/B testing: Optimise user experience

These cookies don't track you across other websites and aren't used for marketing.

4.3 Marketing Cookies (Explicit Consent Required)

Legal Basis: Your consent
Can you refuse?: Yes - via cookie banner or settings

Only set with your explicit consent for:

• Personalised advertising: Based on your interests
• Retargeting: Show relevant ads on other platforms
• Campaign measurement: Understand ad effectiveness
• Cross-site tracking: Build advertising profiles

5. Cookies We Use

5.1 Website Cookies (www.trybasket.com)

Essential Cookies

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Analytics Cookies (Legitimate Interest)

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Marketing Cookies (Consent Required)

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5.2 Mobile App Data Collection

Our mobile apps use SDKs (Software Development Kits) that function similarly to cookies:

Always Active (Essential Services)

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Analytics SDKs (Legitimate Interest)

Email data@trybasket.com to opt out of PostHog session recordings

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Marketing SDKs (Consent Required)

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5.3 Browser Extension Cookies

Our browser extension requires certain permissions to function:

UI Visibility:

• Extension UI now appears on all webpages so you can save any page when needed
• Extension appearing on a page does NOT mean we're tracking your journey on that page
• You can request specific domains be added to our presentational blacklist to hide the extension UI by emailing support@trybasket.com

Essential Functions:

• Product price tracking on retailer sites
• Automatic coupon application at checkout
• Cashback activation and tracking
• Saved products synchronisation

Data Collection Rules:

Detailed Journey Tracking (Whitelisted Sites Only):

• URLs of whitelisted retailer pages you visit
• Shopping cart contents and modifications
• Click patterns and scroll depth
• Time spent on product pages
• Applied coupon codes

Product Data Collection (Any Page):

• Product details (name, price, availability, images, reviews) when schema.org/Product metadata detected
• Product page URL
• Time and date when viewed

This data collection cannot be disabled while using the extension. To stop collection, uninstall the extension.

Important: The blacklist only controls where the extension UI appears. It does not change what data is collected or where collection occurs. Journey tracking remains limited to whitelisted sites, and product data collection occurs wherever product metadata is detected.

6. Third-Party Services

We work with trusted third parties who may set cookies:

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7. Managing Your Cookie Preferences

7.1 Cookie Controls

Platform Controls:

• Cookie Banner: Appears on first visit - manage marketing cookies
• Account Settings: Update communication preferences
• Email: privacy@trybasket.com for specific requests

Browser Controls:

• Block all cookies: Settings > Privacy (affects functionality)
• Delete cookies: Clear browsing data
• Third-party cookies: Can be blocked separately

Mobile Controls:

• iOS: Settings > Privacy & Security > Tracking
• Android: Settings > Privacy > Ads
• App permissions: Settings > Apps > Basket

7.2 Cookie Consent Banner Implementation

Compliant Consent Interface: Our cookie banner is designed to meet ICO and DUAA 2025 requirements:

• Equally prominent buttons: "Accept All" and "Reject All" buttons of equal size and visibility
• Granular controls: Category-specific toggles before accepting any non-essential cookies
• Clear information: Direct link to this full Cookie Policy
• Preference management: Easy access to change settings after initial choice
• Consent persistence: Your preferences are saved for 12 months

Technical Implementation:

• First-time visitors see the consent banner before any non-essential cookies are set
• Essential cookies are set immediately as required for service functionality
• Marketing cookies are only activated after explicit "Accept All" or category-specific consent
• Consent choices are stored locally and respected across all platform touchpoints
• Users can modify preferences at any time via the cookie settings link

Default Settings:

• Essential cookies: Always active (no consent required)
• Analytics cookies: Require acceptance (legitimate interest basis with opt-out)
• Marketing cookies: Require explicit consent (opt-in only)

7.3 Impact of Blocking Cookies

Essential Cookies:

• Cannot log in or stay logged in
• Cannot save products or create baskets
• Cannot earn cashback rewards
• Website may not function properly

Analytics Cookies:

• No impact on your experience
• We lose insights to improve the service

Marketing Cookies:

• No personalised advertisements
• May see irrelevant ads elsewhere
• Marketing messages less relevant

7.4 Browser-Specific Instructions

Chrome: Settings > Privacy and security > Cookies and other site data
Safari: Preferences > Privacy > Manage Website Data
Firefox: Options > Privacy & Security > Cookies and Site Data
Edge: Settings > Privacy, search, and services > Cookies and site permissions

8. Session Recording Disclosure

We use PostHog to record user sessions within our platform (not on third-party sites):

What's Recorded:

• Screen interactions (taps, swipes, navigation)
• Feature usage patterns
• Error messages and technical issues
• Time spent on different screens
• AI feature interactions: Including prompts, AI-generated outputs displayed, and interactions with AI features (with appropriate masking of sensitive content)

Privacy Protections:

• Sensitive data (passwords, payment details) is masked
• AI prompts containing personal information are masked or anonymized
• Used only for improvement and debugging
• Retained for maximum 90 days
• AI interaction recordings comply with our Generative AI Prohibited Use Policy

Opt-out: Email data@trybasket.com with subject "Opt Out Session Recording"

9. Children's Privacy (Ages 13-17)

Basic Service Access for Teens:

Teen users can access our Basic Service with the same technical cookie functionality but enhanced privacy protections:

Implementation Approach:

• New Users: Enhanced cookie protections apply automatically for users who declare they are under 18
• Existing Users: Enhanced protections only apply if users voluntarily update their profile with date of birth
• Self-Declaration Reliance: We do not verify age independently - protections are based on user-declared information
• Existing User Base: Many existing users without date of birth data are treated as adults for cookie purposes

Cookie Treatment for Known Minors:

• Essential cookies: Same as adult users (required for functionality)
• Analytics cookies: Data used only for service improvement, never for commercial profiling
• Marketing cookies: Automatically disabled for users who declare they are under 18

Parental Consent and Control:

• Basic Service (13+): No parental consent required for cookie functionality
• Full Service (under 18): Parental consent required through our self-reporting system
• Parents provide name, email, and consent confirmation for Full Service features
• This is a self-reporting system - we do not independently verify parent identity
• Parents can withdraw consent by contacting support@trybasket.com
• We will verify the parent's identity and relationship to the child account before processing the withdrawal

Enhanced Privacy Controls (When Applied):

• Marketing tracking automatically disabled for declared minors
• Session recordings can be opted out by parent/guardian
• Shorter data retention periods (12 months vs. standard periods)
• No cross-site tracking for commercial purposes

10. Changes to This Policy

We may update this Cookie Policy to reflect changes in law or our practices. We will notify you of material changes via:

• Email notification
• Prominent website notice
• In-app notification

Check the version number and date at the top of this policy for updates.

11. Contact Us

For questions about our Cookie Policy:

Intent Technologies Ltd
20-22 Wenlock Road
London, N1 7GU
United Kingdom

• Email: privacy@trybasket.com
• General: hello@trybasket.com
• Website: https://www.trybasket.com/contact

Complaints: If we cannot resolve your concern, you may complain to the Information Commissioner's Office (ICO) at ico.org.uk

12. Quick Reference Tables

Cookie Summary by Category

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Data Retention Periods

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Your Control Options